What is the role of product in marketing mix?
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Answer:
It is very simple. Marketing a brand is like making a promise to a customer of the value they will receive. This value could be 'a good deal', high quality, etc The product is the fulfillment of that promise. If your marketing and product do not match, customers will not love your brand. That is, if you promise high quality and the product does not deliver - for example - then customers will not value the brand.
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