How to identify the target audience?

How to identify the target audience?

  • Answer:

    First thing is to check to see if theres a market for what you are wanting to do. Run a survey on www.surveymonkey.com or sites alike. you can try putting an advert in the local paper. Also check out www.boostyourbusiness.com.au, theres an ebook of good business ideas and its FREE, my clients have found it very useful.

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firstly you need to decide what the product is and try to get rough idea of the target market, however if you really don't have a clue, more market research will need to be carried out. you need to get a number of people from different "categories" e.g. teenage girls, teenage boys, elderly ladies, middle aged men, you need to think about hobbies and location and carry out the best market research you can afford. If it is a small business this is often very difficult as market research is very expensive. A popular method of market research is surveys

Danni H

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