How Can I advertise on search engines for free?

How much does it cost to advertise with Google & Yahoo search engines?

• Hi, I want to know if I want to advertise as a web hosting reseller with Yahoo & Google search engines, how much it is cost approximately. I mean PPC. They don’t refer exactly to ...show more

• Answer:

  Web hosting keywords and phrases are very competitive. If you have the budget you should definitely attempt PPC advertising. Also, what others said, certain keywords and phrases will cost more per click (cost per click or CPC). However, you can use keyword tools and programs to help you compile a great keywords list. You can also aim for more long tailed keywords and phrases as those tend to cost less per click. Yahoo! Search Marketing (formerly Overture) and Google Adwords target completely different demographics. I'd have to say that Google targets more of the tech savvy and a younger audience where as Yahoo! has an older and less tech savvy user base. However, both Yahoo! and Google are great ways to advertise. I'd recommend trying to run campaigns through both Yahoo! and Google and see which produces the best results for you. If you have a low budget to start off with I recommend using Yahoo. Usually, keywords for Adwords is about 2-3 times higher than what you would bid for with Yahoo...not always though. Keep in mind, if you use Yahoo Search Marketing and have a lower budget it will take longer to gather information to optimize your ads and campaigns. Collect your data, be patient, and things will work out. There are also vouchers for Yahoo Search Marketing and Google Adwords that will credit a new user's account with up to $100 dollars. You can check out my site under the $$$ link for links to vouchers. Good luck! Edit: With Google Adsense your CPC can be as low as .01 cent per click. With Yahoo! you must have a minimum bid of .10 cents.