How does pay per click advertising work?

I was working with a guy named Brad at results driven marketing for our company's ppc, i was really happy when they fired his *** or moved him off our account but we ended up seeing good ROI on our product feed after that i would suggest you hit up Simon at [email protected] really stand up character hes the biz dev guy but really knows his stuff they should be able to help you out. Tell them Samuel Anderson at liberty advisors sent you and maybe they'll buy me lunch if you work with them!

It's an auction that takes place each time someone enters a search term. If you are a Chevy truck dealer and pull up page 4 for the search term "Chevy Truck Dealer" you can pay for the right to advertise on page #1 there by controlling your search engine presence to some degree. How? Through the use of relevant ads, keywords, and landing pages. The more relevant your ads/keywords/website, the less you pay for top position. The less you pay, the higher your ad usually winds up being. The higher your relevant ad, the more searchers see it, and trust the pay-per-click results. The more users trust the results, the more leads are generated and the more leads, the more advtisers spend on pay-per-click. It's in Google's best interest to make sure only most relevant ads show in top spots and they have a very complicated way of doing this through a system they call "quality score" Steps. 1. Create an account in Google's adwords or Yahoo/Bings adCenter. 2. Decide which keywords are most relevant to your business 3. Decide which landing pages have the most clickable text (text you can highlight) 4. Create your ads. 25 characters for the title / 70 characters for the description 5. Make sure your display URL (35 characters) matches the domain of your landing page. 6. Create very tight ads & keyword sets (also known as ad groups) For example .... Ad Group - Chevy Silverado Dallas Chevy Silverados Find the Lowest Prices on Chevy Trucks & SUVs in Dallas, Here! NameOfDealership.com/silverados Keywords: Chevy Silverado Chevrolet Silverado Chevy Silverado Dealer Chevrolet Silverado Dealer Dallas Silverado Dealer Dallas Chevy Silverado Trucks Chevy Silverado Dallas Chevrolet Silverado Dallas 7. Set your bid price. I usually start at around $2.01 as my Max Bid Price and adjust it from there. 8. Set your Targeting. (I do not want to go outside the Dallas Marketing Area so I would select Dallas DMA to target my ads - Google will usually only show ads for people who enter my keywords with a Dallas IP address) 9 Set daily budget 10. Use negative keywords - Keywords you do not want to pull up for. So, in this example, I don't want to pull up for people looking up Silverado Casino info. My Negative keyword would be Casino. 11. Monitor your quality score. There is more to it than that, there are entire blogs, books, and hundreds of companies who do nothing but online marketing... but that's how Pay Per Click works in a nut shell.