What is the best way to advertise the internet business?

What is the best and easy way to insert your business ad into someones email?

  • I am trying to help my friend come up with a way to advertise his business over the internet.He wants to find a way to advertise his business by inserting his ad into peoples ...show more

  • Answer:

    There are companies that sell emails or provide emailing services to qualified leads. Use google to find them and qualify them( the companies that provide the leads, they are usually marketing companies that actively collect leads ) Just be careful buying leads as some are spammy. If you chose to use email you need to set up tracking to see if your email campaign is successful.

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In short, with extreme care. It really depends on your business model, how many email addresses you will be sending to, etc.. it's worth your time to hire a consultant in this area. Few things to ponder: A.) Make SURE they have an "opt out" link. The email address should have something like this as one of its headers: List-Unsubscribe: <>http://www.example.com/[email protected]> Also, make sure the email message itself has instructions about how to unsubscribe / opt-out. B.) Make sure and send plain text (not everyone uses HTML..) C.) Be diligent on who you send the email to. This is sort of complicated, you really want to specialize the email and ONLY send it to people who are actually interested. You can do this in a variety of ways, for example, sending the email to people you know have looked at a particular product page. (where the email itself has some kind of special for that particular product) You can also track the links they follow within the email using a link tracking system. (and only send subsequent emails to people who followed the link, thus weeding out people who aren't interested) This step requires a lot of data grinding, pouring over logs and anything you might have that can be used to determine who is most interested in the nature of the email. (for example, is this product of interest to people who have purchased related products?) D.) Offer some value Bear in mind, most people don't really like getting "junk email" (and to the vast number of people who receive it, your email will be seen as "spam") so you should at least offer a newsletter or something of value to them. The whole art to this is only sending email to interested parties and doing everything you can to avoid emailing people who wouldn't appreciate it. Failing to respect people is a good way to destroy your reputation and good standing (also a good way to end up on everyones black list) One other strategy you might want to do is consider creating an RSS feed, it's not nearly as dangerous and people can subscribe to it using their Yahoo! page (or other feed reader) Of course, there is no reason you can't do both. The actual software to do this can be pretty easy (in some cases, a simple shell script!) I wouldn't recommend getting a complex email sending program, what you want is something that can work with simple tab files (which are generated by all your data mining/grinding in step "C")

Jamie

yeah i know a guy who knows all about that stuff. his website is http://www.design.nosplashback.co.uk/ you should contact him - maybe he can help you out.

Dave Paul

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