What is the new board game?

When gamers shop for a new game, be it video or board, what about it makes the game attractive to them.?

I am working with a promotions agengy for a semester and I have been given the job of researching game trends. My specific game is a new board game for Arnold Palmer. The questions ...show more
Answer:

Reviews are VERY important. I personally couldn't care about the name, Arnold Palmer Naked Golf or Arnold Palmer's Golfing Madness - means nothing. In fact, the stupider the name 'NFL JAMZ' and names as such, will cause me to flee from it. Developer is very important. I know (for the most part) if I purchase an EA Game (particularly for sports) It will more than likely be a decent game. (along with Atari, Microsoft [MS does have decent games - think Age of Empires], Sony and of course Rockstar.)

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