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How is a 960px grid website better than a site with a larger width and a fluid design, from both - a user (easiness of use) as well as a business (revenue generation) point of view?

  • Considering both have a fluid design, to prevent any points relating to - compatibility with smaller screens or smartphones - from being raised. I wish to understand this from both a user as well as a business point of view. I understand that a larger width website would be able to display larger amount of information in the same screenshot, which would lead to lesser scrolling of a page by the user and also possibly larger space for putting any sort of promotions (ads) in one screenshot. But are there any cons of having a website with a larger width than 960px, even when it is fluid? The answer perferrably should take into consideration both: 1.  Users' point of view - legibility of the website, engagement, comfortableness using it, amount of time in getting the required information or task done? 2  Business's point of view - overall revenue generation (advertising revenue model) both in shorter and longer term. I am guessing here that too much hinderance due to ads/promotions could lead to a shorter life span of the product and revenues, unless you are obviously Facebook or Google (though you never know).

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    Thanks for the ask. In my opinion, there is no correlation between... You must be signed in to read this answer.Connected to GoogleConnected to FacebookBy continuing you indicate that you have read and agree to the .  Loading account...Complete Your ProfileFull NameChecking...EmailChecking...PasswordChecking...By creating an account you indicate that you have read and agree to the .

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Your question isn't a simple answer as it doesn't take into account your users, competitive landscape, and typical site stats. The only way you are going to find out what works best is by constantly testing different changes and measuring the results. Google analytics along with measuring where people are clicking will provide you the best reporting that will dictate success for you. There is a heat map feature that is very visual and will help establish your key areas. Point being, you need to set your metrics and do nothing but focus on how to achieve those. Determine how to measure them, then execute and test changes. I would recommend also looking at doing some A/B testing using a product like Optimizley. Simple changes that are tested will provide some direction on what works and what doesn't. The point of 960 was largely based around creating a standard approach for grid creation on a screen 1024 wide using only CSS while being multi browser compliant. Blueprint, 960, and Twitter Bootstrap are all fantastic examples and will hell a ton with layout. Understanding how to utilize responsive designs based on widths of a users screen allow you to expand/contract content and additional calls to action that make a user restrain longer on your site. Most screens are now larger than 1024, but have a smaller height than the 768. Keep in mind that scrolling isn't a bad thing anymore if the content is good at providing that context. I think Smashing Magazine does a great job with this as a quick reference. Equating revenue to design is achieved using funnels or other measurement utilities that track the flow of a user through a desired set of actions. Work with a SEO and Analytics expert to achieve this and measure what you want appropriately. Hope this helps!

Conrad Fuhrman

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