How to create variable from value in variable?

How do you leverage big data to create value for your customers?

• See the following for more background: "There is a lot of talk of big data. While firms are busy solving the  technical problems associated with handling large data, there are also  strategic questions that top management should be asking. Specifically,  how does big data create value for our customers? My answer in Tilt is  to urge businesses to use big data to develop an understanding of  patterns in their markets and customers. This will allow them to solve  problems for customers, spot problems before they arise, and prevent  failures." http://www.livemint.com/Leisure/LG3BMWZFC4VP16L2iS5gXM/QA--Niraj-Dawar.html

• Answer:

  I'm very happy to answer this question. First, I refer on BigData as a source of extracting readable and useful information from huge data sets. The term Big Data is very vast and can have two consequences. Extract information and take decisions based on whatever you extract. Do step 1. and create a system on top of it that uses the results to do whatever you need for you business/area of interest. What you say in your description is step 1. Nowadays this is ok, but you need experts to read the data.  I can give some hints of what we've learned at building http://Vibetrace.com. Showing metrics is nice, but to apply changes based on them can become difficult Automatically building solutions to make use of the data helped our customers a lot more than showing figures It's not hard to make use of 80% of the potential cases only using technology It is easier to get smart people to create rules at the beginning than to get experts to read data every time; Hope it helps, good luck!