How to create BRAND LOYALTY?

How does the e commerce helps a sports shoe brand create brand loyalty?

  • Answer:

    Your web-site is your own medium, which is by definition a place to build long-term relationships with customers. Your online store can convert visitors to customers instantly, and that is where customer relationship starts. Key to customer loyalty is a smooth shopping experience, right amount of offers afterwards and an easy (or even encouraging) way to express feedback.

Yevgeniy Rozenblat at Quora Visit the source

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