How do you break into the field of marketing?

Back in the 1980's they invented something called the "information interview." The idea was this: You go to the library and find a directory of the largest employers in your city or state. You call the highest level person in your chosen field (VP Marketing), not the mid-level or entry level folks. You simply ask if you could take a half hour of his or her time for some advise and council. You are a newly graduated marketing major and need career advise. It fits. Many will give you some advise, tell you to join an association of marketers and let yourself be known. Some will not respond, but when I tried it I was pleasently surprised at how many of these VPs were happy to have me come by and spend a half hour listinging to their advise. You come with your resume tucked in your pocket. You ask three questions. 1. How did you get to where you are? (Use your own words.) They will love telling you about themselves. 2. What would you do if you were me? (Take notes.) 3. Who else should I be talking to? (They will give you two or three referals...they did for me. Of course that was back in 1980 when the idea was new!) They will inevitably ask for your resume. Give it to them. When they pass it down to the HR (instead of it coming in through the mail), having already signed off on it, HR will review it. When you get home send him a thank you note. Call the three referrals you received and tell them who told them to talk to you. Ask them for a half hour of their time for some career advise. Report back to the original VP with your results. You now have a mentor. Attempte to have 5 information interviews a week. I did and had a job in one month.

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Try to start by getting an entry level position. I understand how you feel. You have a degree and can't get a job. I also just graduated this June and it was tuff trying to get a job. Entry level positions at marketing firms usually start as direct marketing but you have to start some where. My suggestions is to get any job at this point to have some income. In the world of business networking is extremely important. Try talking to as much people as possible and you will eventually find someone that knows someone in the marketing business. Good luck!