What does a marketing director do?

What does a Marketing Communications Director do?

• What does a Marketing Communications Director do in a business? What is the job description? Will vote for a best answer!

• Answer:

  Hi It will vary from company to company but the Chartered Institute of Marketing defines a Marketing Director as operating at the highest level and is responsible for formulating and directing the company's marketing strategy. Responsibilities • Work closely with key stakeholders, such as Sales and Business Development, to determine business objectives and strategy for delivery • Establish a clear brand proposition • Develop the brand offering to exceed consumer expectations - and work with all relevant parties to ensure that it does • Provide leadership to both internal marketing resources and external agencies in order to achieve an effective communication strategy • Ensure that a coherent brand message is delivered across all communications • Monitor returns on investment across all business units • Contribute to the overall strategy, performance and profitability of the company • Oversee the activities of the department on a daily basis and be accountable to the Managing Director for its performance • Continually identify quality and service improvements and ensure these are integrated into future activities • Be responsible for all personnel within the department, overseeing career development, training and motivation • Anticipate and develop strategies to meet internal and external business needs • Regularly interact with executive level management and work with colleagues to promote the best interests of the company • In-depth understanding of the importance of legal and regulatory frameworks Personal profile • Proven track record in a senior marketing role • Strong leadership and influencing skills • Ability to inspire others and build effective teams • A strategic thinker and excellent communicator Suggested CIM professional qualifications • CIM Professional Postgraduate Diploma in Marketing (DipM) • Chartered Marketer