What is the usual entry job in advertising?

How do I get an entry-level job as a copywriter for an advertising/marketing agency?

  • Answer:

    You have to create a portfolio (called a 'book' in the industry). That's tough to do if you don't have a job already. But you can create spec work: just mocked up campaigns for clients you don't actually have. You can go to ad school to do all of this, and they will help you create a book that looks somewhat professional. But ad school is for rich kids, and all of those books look the same. Get together with a graphic designer that you know and create spec ads together. Each of you can use the ads for your own portfolio. My only other advise is to avoid doing spec work on A-List clients. Doing spec work on Coke or Old Spice, for instance, is distasteful. Those brands have such huge legacies that they will dwarf your work. Stick with brands that aren't household names yet, and show prospective employers what you can do with them. Hope that helps.

Devin Asaro at Quora Visit the source

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Do the work, build your proof pudding, and remember, even if you don't land the gig now, you'll have setup for your eventual success on the next opportunity that comes your way. Best of luck...you'll do it...just build your proof, and SHOW what you've got...don't tell (ironically, lol).

Carlos Rosario

Create a kickass personal portfolio - it tells the company that you can work by yourself with minimal supervision. Stay current and up-to-date on cutting edge marketing around the world - it tells the interviewer that you have the passion you require for the job. Learn how to communicate effectively with other human beings - the better you understand people, the more you can do for any brand that needs to reach them. Have flawless language and grammar skills - you will be expected to be the in-house Grammar Nazi, because it's YOUR language that represents the agency. Know how to make a good presentation - If you can tell a detailed story in 5 slides, you're ready to be a copywriter already.

Robi Banerjee

I think as a fresher it would be good for you to join a portfolio school. https://www.facebook.com/Miami-Ad-School-Mumbai-126489307507147/?fref=ts would be good choice for people like you. In just 32 months of its entry in India, their students have won nearly 32 awards.Faculty in Miami Ad school are successful people from Ad Industry and students learn on live projects and train in various agencies all over the world in the two years of their course. Students can take up Art direction, Copy writing, & Digital Design.Thus you will have the opportunity to work with many creative directors and get exposure to different agencies and countries.Most of their students have received high paying jobs comparatively, because by the time they pass out they have a well set portfolio & award in their hand.

Madhavi Ayyagari

David Lanfair, a Brooklyn based Director of Copy & Content for a major marketing and creative content agency in New York City recently answered this question among many others in the latest http://www.ratraceconfessional.com/copywriter/ post.ANY ADVICE OR TIPS ON HOW TO BREAK INTO YOUR INDUSTRY?Wrap your head around this truism: People want to work with people they like and trust. If you prove yourself to be personable, reputable, and valuable — you’ll break through. Follow the law of DWYSYWD (“dwissy-wid”): Do. What. You. Say. You. Will. Do. (Be trustworthy; don’t flake.)In general, it’s also advantageous to connect with a number of headhunters or creative staffing agencies who can ferret out jobs for you. Much of the job market is invisible; companies turn to creative staffing agencies and headhunters to vet and acquire talent. Furthermore, it’s always better to leverage the power of large numbers: The more swings you take, the more likely it is you’ll get a hit.Develop a strong portfolio site that can showcase your work. (Look at other agencies’ websites to see how they not only feature their work, but also how they talk about the work — usually as case studies.) When you’re starting out, you’re not going to have much “real” work because you wouldn’t have had the opportunity to work on real brands. But what you might do — and what I’ve seen from the interns that I’ve overseen — is showcase spec work. If you’re a tyro, it would be great to collaborate with someone (at your school) who’s an exceptional designer, so that your spec work looks buttoned up and slick. The other thing you could do — if you’re just starting out — is approach local organizations, groups, or businesses in your area and volunteer your copywriting services. In this way, you could do real work for real clients, and then accumulate a portfolio of work and experience in the process.Land a great internship; then prove to your group that you’re a supportive, creative, and indispensable team player. As a matter of fact, I know our design group has hired at least four of its past interns.Doing projects on your own that highlight your strengths is a smart way to show initiative to anyone in a position to hire you — writing blogs, recording podcasts, creating websites, making YouTube videos, etc. Furthermore, if you build your own audience (and it’s significant), brands and companies could very likely come to you with deals and work.Check out the full post here, http://www.ratraceconfessional.com/copywriter/

Jason Singer

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