What are some marketing strategies?

What are some good examples of companies doing B2B internet marketing using content/blogging strategies?

  • There are some good examples of companies doing content/blog marketing such as Whole Foods, copyblogger. But these are mostly focused on individuals. Are there any good examples for using content marketing strategies to enterprise customers?

  • Answer:

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You might want to have a look at Marketo: http://blog.marketo.com/ or SAP that has more like a number of blogs devoted to different themes: http://blogs.sap.com/

Dan Richmond

If you are looking for a true B2B example then I suggest SAP

Phil Smith

Sure there are. Check out marketing automation platform companies and CRMs such as: Hubspot, Marketo, Salesforce, and Eloqua. They all have very good content strategies in that they concentrate on the customer's needs and give them content that will help them find information to meet those challenges.

Tamar Weiss

We are teaching our salesmen to blog (in Dutch) about metals, in order for metals purchasers to find it on Google. The switch that is made in our sales team is illustrated in the video below (I show it on conferences very often):

Edwin Vlems

B2B Content marketing is going through serious transformation with more and more companies realizing the power of social media and what it can do for their business. I founded @VALVESOLUTIONS a B2B shared Content marketing platform and have been an active practitioner for over 4 years now. I just published a post on Linkedin "How B2B Content can move your customer from awareness to action." You could read more at http://linkd.in/1w1MFDF Written 1m ago.

Anand Radhakrishnan

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