What is the main role of Marketing in society?

benefits include: * Developing products that satisfy needs, including products that enhance society’s quality of life * Creating a competitive environment that helps lower product prices * Developing product distribution systems that offer access to products to a large number of customers and many geographic regions * Building demand for products that require organizations to expand their labor force * Offering techniques that have the ability to convey messages that change societal behavior in a positive way (e.g., anti-smoking advertising)