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What are some catchy names for a marketing company??

Why would a company use different brand names (marketing)?

  • Explain the reasons for marketing products under different brand names as opposed to an overall name?

  • Answer:

    To seperate itself from itself. Honda is Acura, Toyota is Lexus, Nissan is Infiniti

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Brand awareness is all about being memorable, if the company name does not relate to an actual product there is merit for using another name Pete www.theprintedbagshop.co.uk

Businessservicesuk.com

In order to target to different audiences. A good example of this is pregnancy tests. You will find them in in two different boxes, but they are exactly the same and made by the same company. One is aimed at birth control (plain box) and the other is made for parents trying to conceive (this one will typically have a baby on it). Coupons are another example.

Animal

A company uses different brand names to project different images to different market segments. It might call itself "Banana Republic" to offer classy high-end expensive items to yuppies, and call itself "Old Navy" to kids who wear baggy jeans.

dragonbreathfromjuno

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