Where sales objectives are appropriate?

Do you know Where sales objectives are appropriate?

• Answer:

  If you are trying to sale a product or a service, it's appropriate and the foundation of your marketing planning. By knowing what your sales goals/objectives are, you can effectively plan the most appropriate marketing campaign and employ the most effective marketing mix. For example, if you know your Ford Dealership is doing poorly. You take into account of the area and what the people there are accustomed to. You may run an ad in the local paper that is read the most [idea 1] and [idea 2] promote a giveaway of a $100 giftcard to the first 500 people who come in and test drive the a particular car. Research may have shown that out of 500 people, 20 are likely to buy. Think of how much money 20 Ford Focuses can bring in. God forbid if you use a more expensive vehicle, like a Ford Expedition. You've boosted sales 23% (random number) because you set a sales objective and executed accordingly.