What is DAGMAR on Advertising?
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Answer:
Glossary of Marketing Communications Terminology DAGMAR Defining Advertising Goals for Measured Advertising Response - a model for planning advertising in such a way that its success can be quantitatively monitored Also: Dagmar (November 29, 1921 – October 9, 2001) was a statuesque, busty blonde personality of the 1950s. She became the first major female star of television, receiving much press coverage during that decade.
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