In a presentation does the SWOT analysis go before or after the competition analysis?
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I'm presenting the IMC campaign that i put together for an online company. now i'm wondering if i should present the SWOT before the competition analysis or the competition ...show more
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Answer:
Competition analysis is part of the SWOT analysis. Depending on your story, you can either put the SWOT at the beginning and put your whole presentation under that umbrella. Or you finish your presentation with the SWOT analysis as it is easy to use as a summary and recommendation bit (so you do not have to write up a summary) Good luck
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