How to write a marketing strategy essay?
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I have to write a marketing stratedy essay....... I don't know what it is...... I usually write some kinda business plans. For this essay i have to use many references and ...show more
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Answer:
Hi There, A marketing strategy is usually a prescription for a product that needs to be marketed. Therefore you need to narrow down on the product be it service, category of product, brand or company. You will also need to ascertain the desired result of the marketing strategy. There can be one primary objective/result and one secondary objective. Eg. McDonald Ads. They are selling the idea that McD is a hip place to eat or teenager. Primary objective : Make sure that the teen market do not go to their competition, secondary objective : sell burgers :) Now strategy is a big master plan , and it consist of tactics which goes directly to influence the market. example : McDonalds .. Strategy Keep Teens in McD and capture family market. Tactics Creative : Use young attractive teens in a healthy fun environment to convince teens that McD is friendly , fun and healthy. Media : Use media that is accessable by teens Copy : Do not write too much as teens are lazy I have given you some examples here that can be further broken down into many details like what to use for individual media, cost, coupons ect. Even publicity is a marketing tool. Good luck, I hope this gives you a better picture. I do not know what the purpose of your question and where you are. So I hope that you find this useful.
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Other answers
you can visit the library's electronic journal database, and these systems have archived a lot of useful examples for you to reference.
Janet Noona
Are taking a class? Is there a textbook? Have you been there when the instructor was covering the material?
wilderwriter
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