What are Direct Response Agencies?

What is Direct Response Agencies?

• Answer:

  any advertising that asks consumers to respond directly to the company --- usually either by calling an 800 number or by visiting a web site. This is a form of direct response marketing. When it first appeared, it was used to market goods and services directly from the manufacturer or wholesaler to the consumer, bypassing retail. Over time, it has also become used as a more general advertising medium and is now used by a wide range of companies --- often to support retail distribution