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As newly appointed marketing director of citroen, draw a global marketing strategy for the next ten years?

  • As newly appointed marketing director of citroen, briefly assess the current range of models available, and then outline the key points of a global marketing strategy for the next ten ...show more

  • Answer:

    first find your target market?on this basis you can prepare your marketing strategy.That is,product,price,promotion,and distribution.

CBGNGNG3XYFEBLJKL6ZAY6DASA at Yahoo! Answers Visit the source

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Is this the brief for your new job? I have to ask if they have the right person if you must consult Yahoo Answers in order to do the job No offence and good luck

balijohn2006

The Citroen brand needs to move into the 21st century and away from the current tatty old 2CV and funny French car image. Ideally, Citroen should ensure it is developing small family cars in China and India for the Chinese and Indian domestic markets. This will provide long term growth. To improve the French "image" a car should be developed to compete in the Paris - Dhaka rally - with the brand image of expanding the horizon and becoming more global.

Spider

For $200,000 I can give you a world-beating product in three months. E-mail me if you are interested.

Husker41

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