What are the good ways to conduct Market Research involving field work for a service in beta phase for the Low Income Groups in India?
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I am interning at an organisation which wants me to find out if the service that is being developed will be used by the Low Income Groups. I am required to go meet these people in person and collect relevant data via a questionnaire. I am not able to find good material on field work. So, if some one could help me out in the steps that i could take to get the job done, it would be a lot useful.
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Answer:
Better to meet few people at least minimum 5 in the beginning and then you will definitely get some idea of what the questionnaire to be by mapping your results with product expectations.
VB Reddy at Quora Visit the source
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