What are market research groups?

What are the good ways to conduct Market Research involving field work for a service in beta phase for the Low Income Groups in India?

  • I am interning at an organisation which wants me to find out if the service that is being developed will be used by the Low Income Groups. I am required to go meet these people in person and collect relevant data via a questionnaire. I am not able to find good material on field work. So, if some one could help me out in the steps that i could take to get the job done, it would be a lot useful.

  • Answer:

    Better to meet few people at least minimum 5 in the beginning and then you will definitely get some idea of what the questionnaire to be by mapping your results with product expectations.

VB Reddy at Quora Visit the source

Was this solution helpful to you?

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.