What are some good articles or books on Google's business strategy behind Adwords or Search Engine Marketing in general?
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I am looking for things that Google does to stay ahead in this market. Unfortunately, any internet search on these topics directs me to how Businesses should approach their Search Engine Marketing efforts using Adwords
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Answer:
Go for "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture" by John Battelle..
Nehal Siroya at Quora Visit the source
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