How to follow a user using tweetsharp?

How do I automatically send a follow-up email after a user downloads a free sample?

• I want a user to enter their email to download a free chapter of my ebook. If they haven't purchased the book in one week, I would like a follow up email to go out to them automatically with some incentive to purchase. How can this be done? Obviously, I don't want them to get the email if they already bought the book! Edit: I'm using http://eJunkie.com to sell my ebook.

• Answer:

  You need to use what are called "triggered messages". The event that will trigger the message will be "7 days have passed since subscription ( = since they entered their email) AND customer has not purchased". Now, the first part of the condition is an easy one. Most professional email marketing systems allow you to say: "send message XYZ automatically N days after the customer signed up". The second one is a little bit trickier: when a purchase happens in whatever ecommerce system you are using, that piece of information needs to be passed to the email marketing system, which will store it in a custom field. It could be the order date, a yes/no, a certain product ID, etc. There are two ways in which this can happen: A) You use an email marketing system that has a ready-to-go integration with the ecommerce system you are using: in this scenario, order data is already, automatically transferred from the ecommerce system to the email marketing system, and you will be able to use it. Assuming the email marketing system can support the condition mentioned above ("7 days after signup and did not purchase"), you are all set. or B) You hire a developer to make a "call" to the email marketing system's API and update a field with that piece of information. For example, users of MailUp - our email marketing system - use the free plugins that we created for ecommerce systems like Magento (http://www.mailup.com/p/pc/email-marketing-ecommerce-magento-d161.htm) and Shopify (http://apps.shopify.com/mailup) for that kind of thing. The same is true for other email service providers. Look at the "app stores" to see which email marketing systems offer a plugin. For example, for Magento, see: http://www.magentocommerce.com/magento-connect/marketing/email-marketing.html So, again, two ingredients: An email marketing system that supports that type of triggered message (some don't support triggered messages at all, and others only support really basic conditions). A way to get the "customer ordered" piece of information into the email marketing system so that you can take advantage of it Hope this helps!