What stores have free discount cards?

How do stores make money by selling other stores' gift cards?

  • How do stores make money by selling other stores' gift cards? And I don't mean like Walmart sells walmart gift cards, so then they might not be used. I mean how does Walmart ...show more

  • Answer:

    Either the buyer gets charged a small service fee (say $1 or $2 per card) or the retailer has a deal with the other store for a commission (say 2% of the sale price of the card).

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They are paid a fee by their credit card processor which is the company that activates the cards.

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