Find solution
What is an integrated marketing campaign?

How can one predict the results/impact of a Marketing campaign?

  • If I run a marketing campaign for an ecommerce store, can I predict the impact it will have on customer acquisitions? For e.g. can I predict that this particular marketing tactic will help in acquiring X number of customers and thus Y$ of budget should be allocated to it? This should be similar to any other marketing scenario. Can impact and ROI only be measured post-facto or is there any method to predict the impact previously? If not, how can one justify the marketing spends that are required?

  • Answer:

    You can go for trends of those in your industry or data from your users or customers, etc. This will only give a baseline. You can also run mini campaigns to your target audience(s) and look at those results and then scale from there. I would look at industry data, your user and their preferences and talk to ecommerece experts before spending a huge amount, but little tweaks and tests can be done rather inexpensively and give you somewhat of the idea of the impact. A good source for you could be the following sites: http://www.shopify.com/blog#axzz2OTwTJLta http://www.getelastic.com/ http://www.practicalecommerce.com/blogs http://www.bigcommerce.com/ecommerce-blog/ http://www.invesp.com/blog-rank/ecommerce

Michael J Flanigan at Quora Visit the source

Was this solution helpful to you?

Other answers

Plan your marketing as an iterative project rather than a one-time event. Repetition works, but also this approach allows room for learning what works. Measure the right things, e.g. CTR, conversion, NPS, CLTV etc. Then focus your efforts on efficiency.

Bert Cattoor

Agree with Michael. You need data to create any kind of predictive model, and it needs to be very specific in terms of who you're marketing to and what you're asking them to do. Inherently, like most aspects of business, you have to make intelligent guesses without perfect information. That's where experience, judgment and risk-taking come into play, but looking at historical data and testing an hypothesis goes a long way to predicting the future.

Robbin Block

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.