What Are Market Strategies?

What are effective strategies to enter and disrupt a highly fragmented market?

• Suppose the market is occupied by many, many brick and mortar companies and Craigslist, but there is no single dominant player online or offline. This market adds value by connecting service providers and service seekers in a very small niche relative to its industry, but the market size is very large. There are currently a few attempts (less than 10) to disrupt this fragmented market by online entrants, but none of them are dominant either.

• Answer:

  1. Facilitate the connections in a easy, user-friendly way that no one is doing and that you think the audience would like better. 2. Focus on quality. If people are looking for the best X, then offer only the best in X. Perhaps add reviews or do your own review or analysis and make a recommendation. (While building your own authority as qualified to judge.) Brand yourself as not offering all the 1,000 connnections for X but offering the three best connections for X. 3. Compete on cost. If the competitors are charging to make the connections, charge less -- but you'd need to make up the difference via volume somehow. 4. Do what the others are doing -- but do it on the best, most attractive, and most user-engaging website. People judge books and websites by their covers. Just a few ideas!