What is a good marketing service to provide?

What are the all time best affinity marketing programs and companies?

• Modern affinity marketing traces its roots to the late 1970s when credit card interest rates were skyrocketing. America's largest consumer association at the  time, the not-for-profit American Automobile Association (AAA),  partnered with MasterCard to offer AAA members a branded credit card  with lower rates and special privileges. AAA boosted its members'  loyalty (affinity) and received revenue shares from MasterCard. The concept boomed in the 1990s when credit card companies partnered with charities and sports teams to provide consumers with a branded credit cards. Major  card issuers such as MBNA and First USA emerged as leaders in affinity  credit card marketing, before being acquired, respectively, by Bank of  America and JP Morgan Chase. Affinity marketing is distinguished by increased brand loyalty and brand awareness and a boost to revenues for the organization; typically through a combination of fixed commission for each new card and a share of transaction volume on the cards. The  credit card company meanwhile benefits from increased revenue, generated  by more customer accounts and card usage. Affinity marketing has since been evolving far beyond its original remit; most commonly in direct marketing,  in what is termed as a second affinity boom through the use of data and  customer contact lists. Within this context for example, a famous car  repair chain recently partnered with a well-known insurance company and  was able to mail the insurance company’s database to offer a unique benefit, in this instance 25% off a car service. This  gave the insurance company’s customers access to a competitive deal  unavailable to the mass market,  whilst the car repair chain benefited from access to hundreds of  thousands of car but hole owners they would otherwise not have been able  to mail.

• Answer:

  Marlboro miles.... Definitely increased the brand, but unsure of the revenue.