What is the difference between sales and marketing?

What exactly is the difference between "Sales" and "Marketing?"?

  • I know there's a difference between the two, but what exactly is it? Isn't marketing a form of sales?

  • Answer:

    Marketing includes consumer research, product development and advertising the products to raise awareness and build the brand. Goal of mktg is to raise awareness - sales is to convert prospects to customers.

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Sales is an activity between 2 people while marketing is an overall activity which you do to get the product into the hands of the client. Marketing consist of customer service, sales, advertising, PR.

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