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What are better alternatives than advertising with Google Adwords?

How can Yahoo Search Marketing compete with Google Adwords in PPC Advertising, effectively?...?

  • What are the reasons why Yahoo, despite its initial headstart (Go2.com, Overture, etc.) over Google in PPC advertising, is not anywhere close to Google Adwords in either market share ...show more

  • Answer:

    Perhaps I'm over simplifying, but isn't it because the Google search engine is used more than Yahoo? Whether true or not, Google is perceived as better. "Google" has even become a verb meaning to search the Internet. Consequently Adwords works better because there are more people who click on Google ads than Yahoo ads. It stands to reason that the more clicks, the more success an ad campaign will have. Hope this helps. tfedge

AYR66G6WTKVOCGUTEH5Q323K3M at Yahoo! Answers Visit the source

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One thing i've learned about ppc in the past year is to do a monster excel build then trim down from there. There are a few suggestions I can make for you if you'd like me to, I've been quite successful with campaigns like yours. Below is my contact info. Ill be expecting an email from you (or a quick call)! Thanks and good luck! 208-806-2754, [email protected]

Samuel

I have several insights to your question. First, currently Yahoo! is taking steps to bridge the gap, they are getting into the mobile search arena and have just launched their new Panama edition. Secondly, as an advertiser, the advantage to advertising on Google is that you will most likely get more clicks than you will on some of the other engines. But, the flip side of that, you may get better results (ROAS, conversion) on Yahoo! than you will on Google. So both engines PPC programs have their advantages and should be used together to create a successful advertising campaign. With the new Panama system, by the way, there are not too many noticeable functionality differences since Yahoo! and Google are now both running with a similar advertising philosophy, but Google still has more ad type choices than Yahoo!

annemat77

There are people in society that like this over that, just like most people would rather drive a BMW than a Ford.

Nic

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