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Why is demography so important for marketing and advertising?

Why is demography so important for marketing and advertising?

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    The "demographics" of your market is important information so you can tailor your marketing to reach your market better. But if that market isn't hungry for what you are offering, demographics do not matter. Joseph Ratliff "Don't Make These 18 Most Dangerous Mistakes, Or Your Online Business Is Toast!" http://www.buildinginternetwealth.net

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It helps you determine and refine your target market, this in turn allows you to customize the marketing campaign to that particular group.

HumbleAdvisor

Do you think I want to advertise my luxury homes to a demographic that lives at the poverty level? Common sense takes you a long way.

mylilbubbers

Because let's say that your item is for teenagers. You would want to advertise where there are more teenagers concentrated. You wouldn't need your advertising to go to retirement homes or where the more elderly live. That would be a waste of your money.

Debbie Queen of All ♥

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