What is the difference between sales and marketing?

What is difference between marketing , sales and business development?

  • what is difference between marketing , sales and business development? although I am doing an MBA myself , but I somehow find these functions very similar........what according ...show more

  • Answer:

    Business Development: Typically this is developing relationships, with revenue implications, that fall outside of the product or service that the company typically sells. Marketing: Determines what the end use customer needs and wants are and develops the product/service to serve the needs of a specifc target market. Sales: Responsible for driving revenue from the end user. BD and Sales are closest in skill set, however, I consider BD more strategic and having a longer lead time to close.

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They're all interrelated but different: Sales is where the rubber meets the road - creating that sense of urgency to purchase, matching customer need to company's product /solution, and getting dollars in the door. Marketing is various methods (usually involving spending money) to gain sales, which includes paid advertising (direct mail yellowpages, TV, radio, internet, Goodyear blimp, park bench signs, etc), free advertising, community involvement, branding, search engine optimization. But also involves picking up cigarette butts in your parking lot, making sure the waiting room is clean, buying a walnut reception desk - anything that promotes an image of you and your company to the public. Business development includes sales and marketing but much, much more... strategic alliances, research and development of new products, market analysis, basically the big idea and future plan.

drcurtis777

Marketing is the process of identifying the needs, wants and expectations of your consumers whether potential or actual. Sales, is the application of your marketing results in order for the company to serve the market with their product. If your marketing effort and sales effort suceeds, then you have business development.

Wars

Calisoxfan has hit it on the nose. Well put. Vote for him for best answer:-)

Holly O

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