Find solution
What exactly is negative campaign advertising?

What is the marketing term for when 2 companies join to market their own products in 1 advertising campaign?

  • I know there is a name for it but can't remember. Let's say Coke was going to join with Lays Potato chips for one advertising campaign. What would that be called?

  • Answer:

    It could be joint venture but it could more or less be called whatever those two companies want to call it.

B5YLKK7ZK2DB3QFM4LK7PEFRYA at Yahoo! Answers Visit the source

Was this solution helpful to you?

Other answers

Yep... joint venture. It's not permanent, but will give each other company a boost on the market.

The ReDesign Diva

Joint Venture

RICHARD H

Co-op advertising.

Baccheus

I'm guessing, but would either be a partnership campaign, affiliate program or partnership, or a merger of sorts, though a merger is really when two companies completely merge together into one company...not quite the same thing.

debs

A merger.

redboomerdog

Related Q & A:

Just Added Q & A:

Find solution

For every problem there is a solution! Proved by Solucija.

  • Got an issue and looking for advice?

  • Ask Solucija to search every corner of the Web for help.

  • Get workable solutions and helpful tips in a moment.

Just ask Solucija about an issue you face and immediately get a list of ready solutions, answers and tips from other Internet users. We always provide the most suitable and complete answer to your question at the top, along with a few good alternatives below.