Marketing if I send out 1000 direct Mail postcards how can I work out an estimated response rate?
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I am sending out direct mail around 1000 to addressed companies, I was wondering how can I work out the estimated return on this for example if I spend X amount on the whole ...show more
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Answer:
My experience is .5% to 2% but typically on the lower end of that. I think the guy saying a response rate of 50% is a bit confused. There is just now way!
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Other answers
Based on my experience with direct mail. A good response would be 1-2%.
Lolly
The response rate is largely dependent on the relevance of the product to the company. However, a typical response rate for a mail out is around 1.0% to 5.0%. An average would be 2.5%, but again, largely dependent on the product. EDIT: Sorry, I missed the decimal point in my numbers. Sorry for the mixup!
James!
1-2% for me is a nice return
NONAME
Response for direct mail is low and although my memory is strained on this, 8-10% is considered a good return unless you are going to existing customers for a specific event and the card can be turned in for a discount or other reward. If you are doing the mailing to non-customers, you must comply with do-not-call, do-not-mail lists and that can get complicated. The direct marketing industry should have statistics on returns from cold and various warm mailings. Try here http://www.the-dma.org/index.php
Mike1942f
Companies, well I don't know, but if I was the one sorting mail, I would put it in the trash.
Ask M
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