What are the best tips to increase conversions from direct traffic on a restaurant website?
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I am working on a SEO for a restaurant website http://www.cinnamon-kitchen.com/ and the trend has been only direct traffic which makes sense due to brand keywords. Hence How can the conversions be increased from the direct traffic?
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Answer:
To get a higher conversion rate from direct traffic to your restaurant site, you must incentivize your audience to take the desired action. Before you start writing, decide the tone you wish to use to address your audience. Is it family-oriented, sexy, romantic professional corporate, relaxed, rowdy? What is the atmosphere? Once you're able to focus on the type of patrons to the establishment, you will be able to collaborate with the manager/owner as to what you may offer for free or at a discount. If you have ample space and the ambience is geared more towards a professional crowd, some type of raffle/sweepstakes to book the space for a corporate meeting/event at a greatly discounted price will certainly encourage that select crowd to take advantage of the value offer. For places more relaxed or with a family atmosphere, free dessert or appetizer is easy enough. Does the place tend to see regulars? Offer a loyalty program exclusively from the website to get people to take action. It's not too difficult to get website traffic to take action once you've targeted the audience that visits, what concept your restaurant is, and what value offers management can make without breaking the bank.
Saïd MartÃnez-Calderón at Quora Visit the source
Other answers
To increase conversions from direct traffic on a restaurant website, I can recommend you hire professionals in SEO services, unless you are a qualified IT developer. Weâve been relying on a team of ShoppingCartElit for about three years. They provide us with website hosting, designing, marketing, SEO, content management, traffic generation, CRM, and other services for quite affordable monthly fees. Their SEO tool generates loads of traffic that rank your website higher in the search results. Itâs Threat and Engagement Analytics Software(TEA) keeps track on the fake and real visitors, and the fake ones are eliminated from the business campaign. Here we donât have to worry about the functionality, customization, marketing and other options as everything is provided by their expert. For more details, youâd better contact them personally. Disclaimer: I am the owner of an online store, and I have used this company.
Lil John
There are different techniques through which you can drive healthy traffic to your ecommerce website. Get your site listed in directories ,Submit your site to all the major web directories. 1 SEO(onpage and offpage optmization) 2 SMO (social media optimization) 3 PPC (Pay per click advertising) 4 Affiliate Marketing 5 Email Marketing 6 Guest Blogging 7 Content Writting 8 couponing system and so forth yet this is insufficient you ought to utilize refferal showcasing moreover. I needed to present a referral viral promoting tool which helps in increasing conversion , procuring new clients and holding existing clients for ecommerce websites through which sales increased upto 3 times.there are three benefits. (a) Increase conversions (b) acquire new customers (c) retain existing customers for more info go tohttp://www.refiral.com/
Sudhir Kumar
Well the first thing that comes to my mind is this.. what are you trying to sell the visitors that are coming to the website ? Is the point of your conversion to get them to come to the restaurant ? If so, then why not provide something for free ? Why not provide a coupon for anyone that visits the website that can be brought into the restaurant for a discount or something that only those that have visited the website get exclusively ? Here's another resource on how to increase conversions that you may want to look at too.. http://www.entrepreneur.com/article/242388that you may find something that will apply to your particular situation.
Dan Senu-Oke
Conversion rate optimization is a big deal if you are in marketing. For a restaurant converting from direct traffic is very much possible. But you need to have some element beforehand. You should have a good online reputation. A good rating And good food :) A good online reputation can be achieved by various way primarily by working with influencer in your niche. The reason is that influencers have large audiences, you need to leverage that audience that they spent months/years building. It can also be done on low budget and does not take as much of a time investment as say, social media. As for other traffic generation techniques, we have curated a list of 126 traffic case studies here: http://ninjaoutreach.com/traffic-generation-case-studies/ A good rating can be achieved by inviting people or feeding people in exchange of good rating. You need to set up your "schema" and provide google your local business information https://developers.google.com/structured-data/local-businesses/
Dave Schneider
There is a lot that can be said about increasing conversions, but you first need to focus on the website. As I understand, the problem is that you already have satisfying number of visitors from direct traffic and now you want to increase conversions.You need to figure out what exactly can be changed on your website that will make it more appealing to users. To figure out whatâs the best course of action you need to A/B test different versions to see which changes will give you better result.For restaurant website it is very important that content on the site conveys very warm and inviting tone, so that people will know that theyâd be welcomed. Your content need to speak directly to your future customers. Possibly it would be good to include a founder story and the reasons why this restaurant is different from the others. Try to communicate your mission and place a visible call to action (in this case: invite people to come and enjoy your offerings)Other things that you can test and possibly change consider your website layout. Is for font style and size optimal and readable, are information about location of your restaurant in a prominent place, so that people can quickly see where and hoe they can find you, etc.There are really a lot things that you can improve in your website and in your overall marketing strategy that will result in conversion spike. If you are interested in stepping up your online game you should read this article that is just focused on restaurant marketing: https://www.ucraft.com/blog/30-restaurant-marketing-tips?utm_source=Quora&utm_medium=referral&utm_campaign=Quora+restaurant+post
Tamara Å tavljanin
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