What is internet marketing?

What are your predictions for Digital and Internet Marketing for 2014?

• Major updates arrived in Year 2013 and changed / updated many internet marketing strategies. Here with this discussion I would like to have your opinion / predictions about Internet Marketing in Year 2014. What you suggest to move with and what will results better for Content Marketing, Traffic, Potential Leads or any other helpful tips. Please do share your answer.

• Answer:

  Here are our three predictions for the top digital marketing trends in 2014: (Excerpt from http://blog.wishpond.com/post/70400218630/marketing-predictions-the-5-biggest-things-of-2014) 1. Visual Content 2014 will see a rise in visual content, and a decrease in the reign of heavy text-based blog articles. I’m not even going to mention that 2014 will see another increase in content marketing budgets - hopefully our readers know that content is king. If you’re not putting a sizeable share of your marketing budget into content marketing you need to re-evaluate your business plan. Of course content marketing will grow. I’m saying it’s going to grow in a particular direction, and that direction is toward visuals. Photo editing tools are getting more accessible (I, for instance, used PhotoShop to make the awesome dinosaur header image above). A little bit of time and energy (or an awesome graphic designer) can put together the same statistics, facts, and writing skills that you use in a blog article and put it into a visually appealing format. Visual content is shared more, gets more engagement on social, communicates information quicker and easier than text, and, as a result, is worth more in SEO. Because of this, visual content has the best http://blog.wishpond.com/post/70400218630/marketing-predictions-the-5-biggest-things-of-2014 currently available to content marketers. What it’s going to look like: Video: Whether it’s http://blog.wishpond.com/post/70200236356/4-things-you-can-do-with-embedded-facebook-posts-guest(did you know you could do that?), using a 45 second marketing video on your business’ landing pages, or doing everything you can to http://business.financialpost.com/2013/12/11/westjet-airlines-ltd-performs-christmas-marketing-miracle-with-viral-video/, video marketing will see a surge in 2014. SEO rewards videos. They’re shareable, and - if you do it right - they could be a huge boon for your business. Test a video on your website’s homepage or producthttp://blog.wishpond.com/post/70400218630/marketing-predictions-the-5-biggest-things-of-2014, as they’ve been shown to increase conversion rates byhttp://www.slideshare.net/WishpondTechnologiesLtd/why-visual-content-will-dominate-2014-29161055and more. Infographics: If you don’t have someone on your marketing team who dabbles in graphic design you need to hire them, or learn yourself. Infographics are everything awesome about visual content. They’re simple and straightforward, visually appealing, and palatable in a few moments. They take all the information from a blog article and condense it into one simple-to-understand, shareable, saveable, downloadable piece of content. Oh, and http://www.slideshare.net/WishpondTechnologiesLtd/why-visual-content-will-dominate-2014-29161055 grow in traffic an average of 12% more than those who don’t. Slideshare: http://www.slideshare.net/ is going to be big in 2014. We’re going to see it becoming more mainstream for online marketers as the year progresses. The ever-growing audience, and their very reasonable pricing structure (I’ll bet you whatever you’d like that we’ll see their PRO plan rates increase by June) are irresistible. I’m talking lead generation at less than a dollar/lead - check it out. 2. Emphasis on Social for SEO Even before Google’s http://blog.wishpond.com/post/70400218630/marketing-predictions-the-5-biggest-things-of-2014 update, we were seeing the Google search algorithm switching emphasis to social interactions. Social shares are currency, and Google has decided (somewhat unsurprisingly…) that its own http://moz.com/blog/future-of-search-ranking-factors. As in, more than link building, more than keyword optimization, more than page name, length, images, url - the most. But other social shares are also climbing. In Moz’ search ranking factors (above) you’ll find Facebook comments and Likes higher than total links to the page. What does this mean, though? Basically this means you need to be focusing more than ever on integrating your business with social platforms: Ensure you have social share buttons on your pages Provide sharing options on every single piece of content you produce Ask for social interactions not only within your Facebook profile, but on your homepage as well http://corp.wishpond.com/ which not only increase your social profiles, but generate traffic from those networks to your website. 3. Influence Marketing Influence Marketing will become mainstream, standard practice for online marketing in 2014. People will start catching on to the fact that the right influencer can have a huge impact on your brand’s success on both social and the web in general. If you’re wondering what, exactly, Influence Marketing is, and why it’s going to take up more of your time in 2014 than you’d thought, check out this four part series from Wishpond’s Krista Bunskoek: http://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCkQFjAA&url=http%3A%2F%2Fblog.wishpond.com%2Fpost%2F65439932376%2Finfluence-marketing-how-to-find-your-industry-leaders&ei=i2irUpXgK4ndoATXr4CoDg&usg=AFQjCNESjF-ezp9a2kpGRjWWtiVI8_lBbg&bvm=bv.57967247%2Cd.cGU http://blog.wishpond.com/post/65540766079/influence-marketing-how-to-build-relationships-with http://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CDcQFjAC&url=http%3A%2F%2Fblog.wishpond.com%2Fpost%2F66787223001&ei=i2irUpXgK4ndoATXr4CoDg&usg=AFQjCNFIUn3hU0MIB876QMzzvJnHDz14Dw&cad=rja http://blog.wishpond.com/post/65700397696/influence-marketing-how-to-amplify-your-content-with The strategy in Influence Marketing which will grow the most is the understanding that there are certain thought leaders out there (many of them are brands in and of themselves) who can make or break your business with a single sentence. They may even be your customers. For example, let’s say you’ve developed a Wordpress plugin that’s awesome but your reach is struggling. With Influence Marketing you can make contact with one of the powerful individuals who make it their life’s work to find the next big WP plugin. For instance, how affected do you think your little plugin’s success would be if you’d made it onto this list?: Jeff Bullas’ http://www.jeffbullas.com/2013/08/30/10-must-have-wordpress-plugins-of-2013-every-blogger-should-know-about/ The article alone has almost 1000 Tweets and 500 +1’s. Bullas himself has more than 200,000 Twitter followers, 24,000 Facebook Fans and 16,500 people in his Google+ circles.