Did Twitter use any guerrilla marketing techniques to acquire it's initial user base or did this process happen organically?
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Did they pay celebrities (Kanye West) to endorse them publicly?
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Answer:
This is well known if you're reading Tech blogs for last three years. Their growth exploded after SXSW 2007. They got a wide spread coverage in blogs , News after SXSW resulted in tremendous spike of users growth. Their easy to access API resulted in a lot of new applications that provided access to Twitter via mobile apps, desktop apps etc In short, if you have crazy, innovative product, there is no need of viral Marketing, the users will seed & spread it virally
Nallai Wickreman at Quora Visit the source
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