What are real, typical situations where you recognize a constraint worth solving and you'd create an offer (business proposal) for clients that seeks to remove this constraint?
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As a start up, especially a lean start up, you won't run out of resources before you've built a sustainable business. If you would apply the Theory of Constraints to reach this goal, what are typical situations where an entrepreneur would recognize a business-constraint that the customer would love to have solved (big business value)? How do you know as an entrepreneur that a mafia offer will engage your customer that seeks to remove constraints on their perception of the value of your product or service?
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Answer:
Take the sale of OTC products to the typical small chain or mom and pop pharmacy ....... The constraint is in the market. The more shelf space and stock pressure and stock availability you can create the more you will sell. The pharmacist wants to "heal people" And is pretty poor at managing stock and front of shop merchandising. Offer to do the buffer management (trigger of order and order qty) for the customer with the promise that if at any point they want to return stock they can return it for full refund. Even better is get POS info on your products sales daily fed to you and use this as the trigger for buffer replenishment to that store.
Jean-Paul Renouprez at Quora Visit the source
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