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Google Analytics help?

I need help and some know-how which will help me make decision between Google Analytics Premium vs. Site Catalyst. We are $100M and $150M in revenue in consumer web space. Which tool do you use? What are the pros and cons of these two tools?

  • Answer:

    Lots of pros and cons to this that are company specific in terms of volume, conversion tracking needs, segmentation needs, staff for analytics/tech/tagging, media optimization/integration needs, etc... I will tell you the majority of fortune 500 companies I work with are all migrating slowly over to the Adobe marketing Cloud from Google because they are looking to do more with their data in terms of multichannel attribution, data visualization, targeting known and unknown users with personalized experiences and content, leveraging a DMP to onboard offline data and use to enrich and personalize the digital experience and the AMC is just a better suite of tools to do this. If you are only looking for a digital analytics platform then I would stick with Google. They do a fantastic job of digital property analytics within a single environment.  They offer some nice testing services but are limited. If you are looking to be able to scale your data and analytic needs in the future and do more advanced segmentation, bringing offline data online in order to do more advanced testing, site personalization, media targeting, etc... I would go with Adobe. Just be sure you hire a consultant outside of Adobe to help you understand how their solutions can be integrated for your needs. For example SC comes with access to Discover now called benchmark I think, that is a nice data visualization tool for tracking your digital data. It might replace one of your existing BI or reporting tools. But how does that stack up to insight? or to what you have now? While Adobe will tell you everything works together seamlessly, it just is not so and you will need a good partner to be able to create the right marketechture for you.

Scott Richards at Quora Visit the source

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To me, this depends on how much you test/do data-based decisions and what your data/BI infrastructure in the background is. At my company ($50-100m revenue), I am retrospectively glad we sticked to Google Analytics. E.g. because: It works well together with AdWords for super-easy landing page testing. It's very comfy to use, and even those who are not that experienced can do something with it. Especially if you're already familiar with Google Analytics, my suggestion would be that you come up with very specific usecases that are very likely to happen (or already happened) that you could not do with Google Analytics. In my experience, it's often better to spend more time into the practice (e.g. of A/B tests) instead of spending more time for a more elaborate setup before you even use it.

Lutz Enke

Im biased as a google analytics consultant. But; in my experience GA really shines when integrated with the rest of the Google suite. So if you're heavy on AdWords & DS3 then its definately worth it. Especially in combination with google tag manager for integrating and all the GA Premium attribution modelling features in the pipeline.

Rick Dronkers

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