What is the science behind the following marketing techniques?
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Creating a sense of urgency Creating a feeling of high demand and low supply Creating a sense of receiving 10 times the worth of what you are paying in the form of freebies What is the science behind these techniques?
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Answer:
The technique which you are asking for is known as 'Hoarding' or in simple words you call it 'Artificial Scarcity' In order to earn quick money ,Businessmen in today's world create such an Artificial Scarcity. They hold up the stock in their warehouses & spread a rumour in the market of scarcity. In such a situation ,demand for such a commodity rises & by holding back the stock supply is reduced. So there becomes a huge gap between Supply & Demand & thus the price rises. At such an exorbitant price Businessmen let off the stock & earn unreasonable profit. Note : The above procedure only works over commodities of basic need. Ex : Onion ,Salt ,Potato ,etc
Dharish Kevrani at Quora Visit the source
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