How would you create a promotional strategy?

How do I create a content strategy for a florist looking to use the E-Commerce medium.What should be my strategy?

  • We are doing some infographics, some pdfs, but this strategy is mostly haywire. How can I put a structure to this?

  • Answer:

    The structure comes from a schedule -- a content calendar or an editorial calendar can help. First step: Decide on the exact content types you'll create and specific frequencies for each content type. 1. Blog posts (more frequent than other types of content) -- 1, 3, 5, 10, 12, 15 posts per week? You'll have to do keep this frequency as long as your business lasts so please give it a thought. 2. Infographics is a great start. Since a great amount of time goes into every Infographic, a good thumb-rule is to publish one infographic per month ( maybe two if you have a team to do this for you). 3. Start a free report (pick the best out of the collection you seem to have created) and focus on using this for your email list building. You can introduce new reports or PDFs as you go along. Make sure you send out your new releases to your email list.  Frequency: 1-2 PDFs per month. 4. Video: One video per month or for every three months. 5. Audio/Podcasts: One podcast per month or for every three months. 6. Guest Blogs: This is a great way to expand your outreach program. Look to create one awesome piece per week for chosen guest blogs. What are you going to do next?

Ashwin Satyanarayana at Quora Visit the source

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