How do you create an effective content calendar that embodies all of the activities a team should produce while building an online community?

Hubspot has created a guide that I've found useful: http://offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy Also, join the Content Strategy https://groups.google.com/forum/#!forum/contentstrategy- great archival content, and a bunch of experts you could pose the same question to.

When you are working with a team, it becomes very important to share & collaborate with the different stakeholders so everyone is on the same page. Being a publisher myself for last 10 years, I've faced the pain points in managing a big team with freelancers and handling multiple sites. We created ContentCloud, (http://www.contentcloudhq.com/) a complete content collaboration software and a one-stop solution for all your content planning, ideation and production & collaboration needs. Task Management:- Editorial Calendar:- Our editorial calendar is a great way to plan content in advance and share it with the other team members, so everyone knows what's expected of them clearly. But, brainstorming too is very important. Check out ContentCloud's Idearoom which allows you to brainstorm ideas with your team before those ideas are ready to be converted into an assignment. Idearoom:- Hope this helps!

You're definitely on the right track by trying to put together a calendar to coordinate content repurposing; repurposing your content can be one of the most powerful ways to increasing the number of views because each platform has its own 'crowd'. Instead of trying to adopt a calendar to your business' needs, you should actually create your own process for repurposing and distributing content to the huge number of places it could go, like those which accept slides, videos, podcasts, PDF, infographics, etc. Take a look at this post explaining how to build a content marketing system from scratch, along with recommendations on the tools you could use to it: http://blog.scoop.it/2015/04/30/how-to-build-a-content-marketing-system-to-automate-your-blogging-efforts/ (Photo by: Content Marketing Institute, MarketingProfs)

One of the most awkward moments I have experienced at some of our agencies is when I pass by a social media strategist or community manager staring disdainfully at a near blank calendar screen desperately praying that somehow, someone will inspire them to fill in those blanks. A social media editorial or content calendar is often a way to demotivate and deter from inspired content because it is a bunch of blanks on a spreadsheet or a calendar rather than a bunch of great ideas.Yesterday, I wrote a post on http://tomroychoudhury.blogspot.ae/2016/03/6-ways-to-get-content-marketing-done.html. Yes, I did say you need to plan ahead, you need to have done your homework, your research, but I did not say that you really need to have cool content planned for National Dairy Farmers Day. Unless of course, you are the dairy that supplies Ben and Jerry's.I am not saying you should dump your content calendar. It is useful as a tool to plan ahead for what you are going to publish that would meet your overall brand goals, gathering inputs from departments, project managing and having a disciplined approach. But when it boxes you in and stamps out room for inspiration, leaves little room for the here and now, being opportunistic and igniting sparks of creativity, it does more harm than good. A brand's true content goal is engagement, but if the content is derived from filling in boxes on a spreadsheet, there's little value in that. Where's the right time, right audience factor in a spreadsheet filled in months in advance?Read more here: http://tomroychoudhury.blogspot.ae/2016/03/social-media-is-your-editorial-calendar.html