What can be done to disrupt the bubble bath market or industry?

Things like this are greatly influenced by marketing. To be the King of bubble bath you'd need to reach as many people as possible and preferably in a creative way. I'd imagine a lot of ads would be required, but not necessarily. Many startups, even more unconventional ones, are using facebook marketing for it's huge user base and do well. You can even sell your product in their marketplace If you like.

I can tell you that in this very product field, the world won't beat a path to your door if all you have is a technologic advantage.  I developed a formula ( http://users.bestweb.net/~robgood/lather.html ) that was able to be used without irritation by those who'd suffered urinary or genital irritation from others, and it made a denser foam (like soap lather) that was more fun to play with.  I was unable to convince big toiletry makers of to license my patent, and when somebody working in his garage licensed it & made & bottled some, we couldn't get it into stores, nor get it to move off the shelf from the one little store I got it into.  It also tested as superior for foam parties, but would have to be made in enormous quantities to be competitive against the concentrate that was already in use.It seems like there's no first rung on this ladder.