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What can I do with a Marketing and Sales double major?

In a product based organization , what are the best tools that Sales / marketing team can use to recommend enhancements/product features to product teams?

  • In a product based organization ( less for solutions ) there is a hidden line between customer facing sales/marketing team who want features in the the product to win over competitors or substitutes in their region at same time , product engineers love their products , and reluctant to make any local changes.. what is the best tool that sales/marketing team can use to suggest changes to product engineers ?

  • Answer:

    JIRA might be a tool to consider. You can label items as ideas and assign it to a specific person.

Samuel Chan at Quora Visit the source

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http://Trello.com - Use their voting feature and have your most vocal customers vote on a feature list. Trello uses it themselves for their own product.

Nicholas Holland

You can use either a project management system such as http://basecamp.com/, https://www.activecollab.com/index.html, or an agile scrum system like http://pm.versionone.com/Trial_AgileProjects.html, or a trouble-ticketing system like http://www.zendesk.com/ or http://www.bugzilla.org/ to create and manage enhancement requests. Having sales/marketing and product development meet half-way takes more than software, however; the product managers should serve as the human bridge for what the clients needs are versus wants. Enhancements can be rated and build into the development life cycle whether the organization operates under project management methodologies or practices agile software development.

Alison Baker

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