Which web analytics tools allow you to insert your own data rather than add their javascript to your site code?
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I already have a custom activity stream that contains all the information that I want. I can transform my data into whatever format the tool needs as long as it has an API to consume it or an open data model. I want a web analytics tool to use with that data that provides a front end for pathing, conversion funnel, segmentation, etc. but I don't want to have to add more javascript to my site to capture data for the tool.
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Answer:
While it's not the best way to start an answer, I'd strongly advise against use log file-based web analytics tools. They are not as accurate, require more storage and maintenance, cause administration headaches, etc...Google Analytics executes asynchronously, does not impact page load time, and will provide the functionality you mention out-of-the-box. It also has support for piping in custom attributes for segmentation. That said, let's talk about non-javascript approaches to web analytics: Splunk Splunk is probably one of the nicest looking log file analysis tools. There is an out-of-the-box adapter for apache logs. As far as your custom data, anything is importable/reportable, it's just going to be a means of (a) getting it in and (b) hooking it to one of the Splunk visualizations. Splunk has an enterprise version that you have to pay for. They recently came out with Splunk Storm which is a cloud-based version of Splunk. You pay based on how much storage you need. More info: http://www.splunk.com/ More info on Splunk's cloud-based platform: http://www.splunk.com/view/splunk-storm/SP-CAAAG58 WebTrends WebTrends is a paid analytics solution that can be run in an on-premise environment to process log files. It has a more web analytics feel when compared to Splunk, but it's also more expensive. WebTrends On-Premise runs on Windows 2008 Server. It's basically a data warehouse, log file analyzer, and visualization engine rolled into one. Again, you have to pay for Webtrends, but you can poke around at the documentation and download a trial if you want to try it out. Download: http://webtrends.cnc.net/WRC/9.2b/wt-windows.exe Install Guide: http://help.webtrends.com/en/Installguide/installing_analytics AWStats AWStats has been around forever and is probably the most basic of the log file analyzers. It can show you web analytics metrics from your log files, just like Splunk and Webtrends. It has the benefit of being free. More info: http://awstats.sourceforge.net/ Piwik Piwik is in the same camp as AWStats - it is open source, free, and basic when compared to Webtrends or Splunk. More info: http://piwik.org/
Tom Griffin at Quora Visit the source
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