Mobile Marketing: How can a business use Instant Messaging as a tool to engage with the target audience?

Mobile marketing.. Have not given a try so, but have heard of certainties. Hope this type of instant messaging would aid the businesses to keep in touch with their customers at once and to drive with instant results. Besides there are much more to say: - Easier to promote or advertise either its a text message or the images. - It's supposed to be a form of direct marketing - You'd be able to cover up the mass communities, as people would be able to read through your message than giving a click to their email. Asides there are certain cons that can still be limiting the instant messaging say privacy issues, other features as like OS platform, screen size of your mobile and PC gets varied. This certainly gets with a major difference in the Click rates, I believe. Having this as a part of the marketing strategy can aid, but not not the major. Instead, the other marketing strategies should also be taken up.

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Instant messaging can be a great tool especially in providing customer care support. Telling potential customers about service/products is a viable option. It can also be used to sort out small queries or issues from accumulating.