Is there a way to improve your site's search ranks on Google, if you don't want to stuff SEO'ed keywords on your neat site. Hasn't Google evolved a means to go beyond just 'content' on the website in order to rank it appropriately?

Search engines take a number of other things into consideration when ranking content, and they punish keyword stuffing when it's caught. Some of the simplest adjustments you can make that many people overlook are structuring the site in a search engine friendly way, and making sure you're leveraging connections to other high-ranking sites sources. Here are a few steps to get you started: Make sure you name the pages and headers on your website with search engines in mind (i.e. use relevant terms). Don't write "Details" as your about me page, instead titles it something like "About NAME" and then include a heading to your bio, etc. that also includes your name or your websites' name. Search engines tend to preference this information over standard body text. Link to your Twitter, LinkedIn, Blog, and partners/friends—then link back to your website from these pages in return. Think of it like building a bridge from one content piece to another. Your site will benefit as well as your social profiles as long as the links are to relevant destinations (i.e. don't link stuff). Submit your site or content to relevant indexes or social sites (stumbleupon, reddit, business listing sites or online services like your twitter account). You'll benefit from having some incoming links to your site even if they're coming from your personal social media accounts.

Stuffing isn't any fun and is frowned upon by Google anyway.  IMHO writing a good article that logically contains relevant words is the way to go about that.

Google, and search engines in general, continuously update their algorithms so that they provide the most useful and relevant content to users. That being said, it is still an algorithm and you want to know the rules and then play by them in order to rank better. Because these are constantly changing, the most important thing you should be doing is creating good, insightful, relevant information for your audience and then pushing that content out through social media channels and then engaging in that community. These are the tried and true methods that will always help. If you're already doing that, here are some things that will help improve your rankings: 1. Use Rich Snippets And Schema Markup It’s not just a passing fad, and certainly not something to be sniffed at. Marking up your content using rich snippets makes it easier for Google to identify specific areas of content and the information they hold. Highlight products, services, contact details, skills, videos, authors and anything you’re able to mark up. This will enhance the appearance of your search result in any given results pages, making your site a more attractive option for users. The trick is to ensure that what you’re marking up exactly matches what’s on the page to avoid people arriving on that page and then finding out it has no relevance to their original search query. 2. Ensure That Your URLs, Titles And Descriptions Are Relevant Although this is marginally related to content, it doesn’t relate to reams of content for outreach or content marketing purposes. It’s more a case ofensuring that your website has been formatted correctly for premium user experience. Do the URLs add additional definition to the page content? Are the titles a description for the page? Does the description appropriately capture what the content on that page is about? These are all areas that will compel a user to take action when viewing your result in the search engine results pages. As with the above, the relevance is key here to ensure that users don’t hit the back button and leave your site soon after they’ve arrived. 3. Ensure Your Site Is Easy To Crawl Is it easy to navigate around your site? Are the pages in logical places with sub-pages following on in a pragmatic pattern? And do you have internal links leading to all the right places with appropriate anchor text? If any of the answers to these questions are no, then that’s something you need to pay attention to. Make sure that there’s a smooth flow around your site from one page to the next and back to the one before and you’ll make the search engine bots’ job much easier, but you’ll also improve the experience for your users, which is of primary importance. 4. Speed Up Your Page Load Time Bots might not hang around for your pages to load and a user most certainly won’t. In this day and age where convenience is of paramount importance,many users won’t take the time to wait longer than the prescribed 3 – 6 seconds for your pages to load. Make your images smaller and do what you can to minimize the actions to be taken in order for a page to load.http://tools.pingdom.com/fpt/ to see how it fares. 5. Optimize Your Images There’s a whole load of benefit that can be gained from effectively optimizing your images, even if it’s just to get you to rank in Google Images. Add titles, descriptions and alt text for all your images, in line with page relevance and potential search terms that a user might type in to find that content. 6. Fix All Your Broken Links You might think you don’t have any, but a simple run through a broken link check tool will tell you if your site needs a clean up. Redirect broken links to more relevant pages using 301 redirects so as to keep your users within your domain. Try out http://validator.w3.org/checklink or http://wummel.github.io/linkchecker/. 7. Check Your Site For HTML Errors Again, this is something that you wouldn’t necessarily think of or realize is wrong, but a http://validator.w3.org/ again will tell you if your instincts are in fact correct. You’ll receive a list of any HTML errors that have been picked up that your developer should be able to rectify for you. 8. Add Authorship To Your Blog This is leaning dangerously close to content, but it’s more in line with helping you rank for the content by adding authorship to your blog. It’s really a simple process that might tae a while to reflect, but eventually, you’ll see your author snippet up in search results alongside the content you’ve created. https://plus.google.com/authorship. 9. Ensure You Have An XML Sitemap Does it sound pretty obvious to you? Perhaps. But you’d be alarmed at the number of sites I’ve audited where XML sitemaps aren’t present. If you’re working on WordPress or other similar content management systems, there are great plugins that add sitemaps for you… all you need to do is submit the link via Google Webmaster Tools for speedy indexation. 10. Add Breadcrumbs Breadcrumbs tell the user and search engine bot where he or she (or it) is on the site. So if, for example, you venture from the “home page” to the “products page” and then further to the “online products page”, your breadcrumb links would visibly display on your current page as: Home – Products – Online Products. It makes it that much easier for a user to travel back and forth without any hassle. Information via http://www.northcutt.com/blog/2014/03/10-ways-to-enhance-your-rankings-without-using-content/