What does your company's website and it's look and content mean to you? Does look go before content? What do you think content can mean to your brand and sales figures? As a manager/member of a board do you want to invest in better content for your online communicationplatforms?

I believe this is the old Content vs Design question, as old as the "who came first - the chicken or the egg?". In the beginning there was content (and lots of backlinks... lots of glorious backlinks) and content ruled supreme. Then stuff started evolving. People were no longer interested in midi files playing the minute you got onto a website and having fluttery butterflies and pixies swirling around your mouse. Iconic movie Space Jam's website will do as a victim for this post and an example of early content hubris. Then design sprung into action and people started loving design. Finally, after great fury and heat the idea of both great design and great content was born, emerging from the ashes of both King Content and Queen Design. In honor of lazy media journalists (MSNBC, FOX, and CNN) I shall coin the combination COSIGN. no...that sounds like math and will hurt ratings. DETENT. yes... my precious Detent. You can survive with just one, but you will not reign supreme without both. Normally this boils down to resources, so you will have to accept some limits on what you can do. Most must settle for decent content or design in order to focus on making the other awesome. But I'm digressing... The purpose of content marketing, design, ui, ux, and everything else you have to juggle is this: They are something your target customers need. All of your design, content, and everything in between is only valuable if it fits with the objectives of your business. Driving a 12 month content marketing campaign or using flat design because they are the hip things to do means you are doing them for the same reason why business people wear ties, the Victorian women wore corsets, and the Revolutionary War era British wore wigs; it's what everyone is doing or telling you to do. You should be investing in these things because they satisfy the needs of your customers. What my opinion or the opinion of my customers/readers are is of no consequence to you. You should first figure out what your customers want. Then execute it like a computer command line. My opinion: Since you were really asking about my opinion you got the first half. The second half is I believe in basic design. Meaning you have to at least not hurt the brain. Here is the above the fold to my infrequently-updated personal website: and here is the rollup of http://sagaswell.com/blog  blog page: The design is at least there, but I tend to value content. Both content and design can mean millions of views and can launch a startup, but to do it means to do it right. That takes time, money, and human pain and suffering. Writing great content and building solid design are both challenging and valuable processes. You'll benefit from both, but first stick to what you do best. My only warning is to be careful of the board members and investors who use content marketing or design like buzz words. If a guy waving a checkbook is talking about synergizing outside of the box using content marketing, run away. Run far away. I think in a Wizard of Oz roundabout way I have answered your question.