How do you create an SEO strategy and monthly to do list in order to achieve your search engine position goals?

It is not as simple as it looks nor as complex. Some things are simple and some are complex. So here is an attempt to give a concise answer. Your SEO strategy will be determined by where the client is and where they want to reach, the feasibility for achieving this, the budget and the time frame required. So for this first you need to know Where the client is with their website currently? Where the client expects to be in the given timeframe? What is the budget allocated? Then you have to make a plan which addresses The SEO competition. The SEO elements to work on for the website. The content strategy for the website and off site. The link acquisition opportunity. The social strategy. Website usability and conversion optimization. Brand building. Metrics to measure progress. Analytics, tracking and reporting of these metrics. And various others. Then you make a list of to dos with resources, responsibilities and timeframes. Tools are plentiful. You will need Analytics Project and Task management MS-Excel, Powerpoint SEO and Social Media automation (with manual overview) Email Website crawling software (Xenu, Screaming Frog, etc.) Backlink Analysis All Google Tools (Analytics, Webmaster) Research tools (For link building, social, etc.) And many more (there are huge lists on most major blogs). Hope this helps.

Your question's answer will be a 1000 page SEO book:) So first of all, you need to research every topic you mentioned separately to get best answer. But first you need to understand competition. For example, keyword:cell phones will be really hard to rank in first page but shower gel will be really easy. So first define keywords,competition. After that you easily can say your short term and long term targets. There is no any custom SEO strategy, you are going to customise it to your customers. If your customer's website is new you will start with technical guides in order to site to be indexed properly from search engines. And also you must work hard on brand name oriented link building in first 6 months because google doesnt give so much credit new web sites. But if website isnot new so you need to start with audit then content creation etc. It all really depends on your customer

There isn't a 100% guaranteed to-do list that will achieve your serp (search engine ranking position) goals. But there are some techniques that we use to increase those chances. 1. Analyzing keyword competition. We use Ultimate Niche Finder for that because it helps us measure the difficulty of each keyword that our clients want to go after. 2. Analyze backlink portfolio. We use SEO Spyglass for this because it gives us an overview of how powerful the top 3 or 10 competitors are. Those are the 2 key strategies we use.

As quick as possible results destroy the website reputation because of  google penalty. If client need good results as soon as possible so this is not possible because keyword indexing take a time minimum 3 months and more. Mostly time depends on competition of client website industry. An expert is not only work for rankings he/she also build and maintain search traffic. The method of quick optimization is firstly follow the competitors websites activities, choose the best keywords low competition but good monthly searches easy to gain top position, add high quality content minimum 1000 words post, complete on-site SEO and last off-sie SEO linkbuilding. All work done step by step so I think client achieve targeted results so far.

See, what i do... 1. Check results of past few months from GA. 2. Check out if there is any discrepancy 3. What is cause?(google update or website issues) 4. Make a plan for resolving issues 5. Make a plan to avoid such kind of issues in future 6. Then, prepare a strategy