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What is Quantitative marketing research?

What's a good competitive research framework I can use for marketing research? I need to compare competitive product offerings so I know what marketing positioning and messaging to use.

  • Specifically, I'd like a table to fill out of all the relevant competitive information. And a way to score the information would be good too. The goal is to come up with a competitive position, like the 4-quadrants positioning table, that tells me what strategic position I should take in the marketplace, and what my messaging points should be in my marketing materials.

  • Answer:

    Ask 200 respondents: "If you were in a position to buy (this particular product or service today) which brand or make will you buy, if any? Why do you say that... From these responses you will get an incling of what informs people decisionmaking for that particular item or service. This will differ over time, in different market and for various products. No single framework can be used.  Life is a bit more complicated than that.

Frans Badenhorst at Quora Visit the source

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